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Insights & Analysis
Where international deals
quietly drift.

Real patterns from international sales conversations. Not theory — observations from live deals, calibrated over three decades across DACH, Israel and global markets.

7+
Articles publishedInternational Sales · Sales Conversations · CommIQ · Deal Psychology · No signup required
Cross-cultural communication in international sales
International Sales CommIQ
Why Cross-Cultural Communication Shapes International Deals
International sales conversations often look similar on the surface — but beneath, they are filtered through entirely different decision frameworks. What signals trust in Germany creates friction in Japan. What reads as direct in Israel reads as aggressive in the Netherlands. This article maps the gap.
Chris Kunze-Levy Chris Kunze-Levy Read article →
Why LinkedIn sales messages fail
International Sales
Why LinkedIn Sales Messages Fail
Most LinkedIn outreach fails before the second sentence. Not because the offer is wrong — because the message ignores how buyers across different markets read unsolicited communication.
Chris Kunze-Levy Chris Kunze-Levy Read →
Customer understanding in international sales
International Sales
Why Customer Understanding Drives Acquisition
For many startups, customer acquisition begins with belief in the product. But the gap between a great product and a closed deal is almost always a customer understanding problem — not a product problem.
Chris Kunze-Levy Chris Kunze-Levy Read →
Why video sales meetings fail
Sales Conversations
Why Video Sales Meetings Fail
Video meetings have become central to modern sales — but they strip away the non-verbal signals that international conversations depend on. What you lose on screen, you must compensate with structure.
Chris Kunze-Levy Chris Kunze-Levy Read →
Why sales conversations create interest not decisions
Sales Conversations
Why Most Sales Conversations Just Create Interest
The most dangerous sales conversation is the one that feels easiest. The prospect agrees, asks good questions, seems engaged — and then nothing moves. Interest without commitment is not pipeline.
Chris Kunze-Levy Chris Kunze-Levy Read →
Reading signals in sales conversations
Sales ConversationsCommIQ
Reading Signals in Sales Conversations
Many sales conversations appear successful while they are happening. The buyer asks questions, engagement feels real — but the signals beneath the surface are pointing in a different direction entirely.
Chris Kunze-Levy Chris Kunze-Levy Read →
Treating surface pain in sales
Sales Conversations
Why Treating Surface Pain Loses Deals
Sellers are trained to solve the problem the buyer names. But in international sales, the stated problem and the real decision driver are rarely the same thing. Solving the surface leaves the deal stuck.
Chris Kunze-Levy Chris Kunze-Levy Read →
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“Deals don’t stall because the product is weak. They stall because the conversation was misread.”
— Chris Kunze-Levy · The Anchors
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