The Anchors
🇮🇱 +972 (0)52-646 3028 🇩🇪 +49 (0)160 / 9759 3153 chris@the-anchors.com
“Old keys don’t open new doors.” | +972 (0)52-646 3028 | +49 (0)160 9759 3153
The Anchors Mindset

Every brain is wired the same.
Sales isn’t.

Most deals don’t fail because of the product. They fail because the seller and the buyer are operating on different frequencies — and nobody maps that gap. That’s what The Anchors is built for.

What we offer
One mindset. Four ways in.

From a self-serve intelligence tool to live 1:1 coaching — every layer is built on the same foundation: the Anchors Mindset.

1
AnchorIQ
Cultural Sales Intelligence — your playbook for every market, buyer and channel. Know how they think before the call starts. Try free →
2
Cold Calling Training
The right message to the right person — using the psychology of how international decision-makers respond. Not more calls. Better ones.
3
Build
Structured sales training built on CommIQ — cold calling, closing, negotiation, objection handling. Self-paced. Built for international sellers.
4
Coaching
45–90 min. 1:1 sessions on your live pipeline. One constraint, one sprint, one shift — applied the same day. No slides, no roleplay.
The Anchors Mindset
One brain.
Infinite interpretations.

Every human brain is wired the same but shaped differently by culture, generation, gender and hierarchy. That gap is where international deals are won or lost.

01

Not product-centric. Customer-centric.

Help your customer understand why they need to buy and give them what they need to say yes.

02

Sales is not a numbers game.

More calls, more urgency — that’s not the answer internationally. Precision beats volume, every time.

03

We keep what works. We fix what doesn’t.

Live deals, real pipeline and adjustments you apply the same day. No theory, no theater.

“Take 10 people, one camera, one object. Ask each to take a photo. 8 of 10 will look completely different.

The object is your product. The camera is the human brain. Same product, same brain — yet every buyer sees something different.

This is why international sales requires a different approach — not new techniques, but a deeper understanding of how humans form decisions across cultures, markets and contexts.

AnchorIQ
Cultural Sales Intelligence
Know your buyer
before you say a word.

Most tools tell you who your buyer is. AnchorIQ tells you how they think — and shows you the gap between their communication style and yours. Before every call, every campaign, every deal.

30 markets mapped — country profiles, playbooks, channel guidance
Personal baseline — your style vs. your buyer’s, not a generic score
Deal Rescue — diagnose why it stalled, get a precise path forward
Message Scan — paste your email, get a cultural fit score instantly
Atlas Match Scan Rescue Profile Build
from €19
per month
Free plan available — no credit card needed
Sales IQ Check Question 1 of 5

Try AnchorIQ free →
CommIQ Explained
Sales IQ gets you in the room.
CommIQ closes the deal.

You already have tools that tell you who to call, when to follow up, and how to structure a qualification conversation. CommIQ is not a replacement. It’s the layer none of them have.

Most sales tools are built on the assumption that the seller knows how to communicate with the buyer. CommIQ addresses the gap they all ignore: how that buyer actually processes what you say — based on where they are from, which generation they belong to, where they sit in the hierarchy, and how gender shapes their communication style.

Why It Works →
What every other tool misses
Sales Intelligence Tools
Tell you who your buyer is — company, title, intent signals
Don’t tell you how they communicate, decide or build trust
Sales Frameworks
Tell you when to ask and what to qualify
Don’t tell you how the buyer hears the question depending on their culture
Conversation Intelligence
Tell you what happened after the call — patterns, signals, sentiment
By then the momentum is already gone — too late to act
General AI
Answers any question you ask — broad, fast, accessible
You don’t know which questions to ask about your buyer’s culture
“Deals don’t fail because of weak offers. They fail because the seller and the buyer were never on the same frequency.”
— The Anchors Mindset · Chris Kunze-Levy
Performance Signals
Mindset Shift. Sales Lift.

Chris is an expert with rich knowledge he generously shares. Dynamic, passionate and committed to helping clients succeed. A true asset from day one of my sales career.

Renata
Renata Meth
Account Executive, Israel

The Anchors helped us turn bland copy into powerful, customer-centric messaging. Their ability to motivate action through words was enlightening to say the least.

Sami
Sami Rosier
Founder, Netherlands

An exceptional mentor, personalized and attentive to strengths. What he taught me has positively impacted both my professional and personal life in lasting ways.

Nicole
Nicole Fried
Compliance Manager, Israel

The Psychology of Sales was a game-changer, a perfect blend of theory and actionable techniques. My ability to connect and close has improved significantly.

Carine
Carine Paunkovíč
Director, Serbia

When I think of a professional anchor, steady in the stormiest waters, I think of Chris. Together you grow your awareness and achieve even your most ambitious visions.

Ben
Ben Baginski
Organisational Consultant, UK

Chris taught me that discounts replace value, not create it. One of the most important lessons I’ve carried into every client conversation since.

Moshe
Moshe Siegel
Consultant, Israel
Chris Kunze-Levy
Chris Kunze-Levy
Founder · Negotiation Strategist
📖 Rethinking Negotiation
Built in Israel. Designed for global success.
The mind behind the method.

Born in Hamburg, based in Israel since 2009. Over three decades of complex global negotiations. From European boardrooms to Israeli startups, from high-stakes enterprise to early-stage founders closing their first international contracts.

One pattern kept appearing: deals don’t collapse because the offer is weak. They slow down because human dynamics were misread. That insight became the Anchors Mindset — and eventually, AnchorIQ.

The Anchors is a framework, not a personality. The method works because it’s built on how humans actually form decisions — not on how we wish they did.

30+ years experience Global market expert Startups to enterprise Author Gen Y & Z specialists
Ready to move?
One deal. 20 minutes.
See exactly where it stalls.

Bring one active deal from your pipeline. No pitch, no slides — just a precise look at where the cultural friction is and how to remove it. Same day.

Book a Strategy Call →
No full-day workshops No roleplay theater Results same day